• Authenticity: Building a Brand in an Insincere Age. Mark Toft, Jay Sunny, Rich Taylor

     

    Authenticity: Building a Brand in an Insincere Age

     


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    • Authenticity: Building a Brand in an Insincere Age
    • Mark Toft, Jay Sunny, Rich Taylor
    • Page: 198
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9781440873218
    • Publisher: ABC-CLIO, Incorporated

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    A common problem in marketing is what a brand says in advertising isn't always what customers and employees experience. This book shows you how to align your marketing efforts with the purpose of your brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds. Supports reading in small doses through short, provocative chapters Offers refreshed principles and strategies to help reveal or recover authenticity in your branding, messaging, advertising, and marketing Roots advice in over five decades of combined business and marketing experiences producing award-winning campaigns Provides examples and analysis of brands that align marketing with their genuine purposes Relates surprising and commonsense wisdom in an engaging style, free of business jargon

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  • An Anonymous Girl by Greer Hendricks, Sarah Pekkanen

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    • An Anonymous Girl
    • Greer Hendricks, Sarah Pekkanen
    • Page: 384
    • Format: pdf, ePub, mobi, fb2
    • ISBN: 9781250133731
    • Publisher: St. Martin's Press

     

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    An Anonymous Girl by Greer Hendricks, Sarah Pekkanen The next novel of psychological suspense and obsession from the authors of the blockbuster bestseller The Wife Between Us Seeking women ages 18–32 to participate in a study on ethics and morality. Generous compensation. Anonymity guaranteed. When Jessica Farris signs up for a psychology study conducted by the mysterious Dr. Shields, she thinks all she’ll have to do is answer a few questions, collect her money, and leave. Question #1: Could you tell a lie without feeling guilt? But as the questions grow more and more intense and invasive and the sessions become outings where Jess is told what to wear and how to act, she begins to feel as though Dr. Shields may know what she’s thinking…and what she’s hiding. Question #2: Have you ever deeply hurt someone you care about? As Jess’s paranoia grows, it becomes clear that she can no longer trust what in her life is real, and what is one of Dr. Shields’ manipulative experiments. Caught in a web of deceit and jealousy, Jess quickly learns that some obsessions can be deadly. Question #3: Should a punishment always fit the crime? From the authors of the blockbuster bestseller The Wife Between Us comes an electrifying new novel about doubt, passion, and just how much you can trust someone. Praise for The Wife Between Us: "A fiendishly smart cat-and-mouse thriller" —New York Times Book Review "[A] seamless thriller that will keep readers on their toes to the very end...Readers will enjoy the dizzying back-and-forth as they attempt to figure out just who to root for and as the suspense ratchets up to one hell of a conclusion." —Booklist

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  • The Dimensions of Paradise: Sacred Geometry, Ancient Science, and the Heavenly Order on Earth by John Michell

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    • John Michell
    • Page: 256
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    • ISBN: 9781594771989
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    An in-depth look at the role of number as a bridge between Heaven and Earth • Reveals the numerical code by which the ancients maintained high standards of art and culture • Sets out the alchemical formulas for the fusion of elements and the numerical origins of various sacred names and numbers • Describes the rediscovery of knowledge associated with the Holy Grail, through which the influence of the Heavenly Order is made active on Earth The priests of ancient Egypt preserved a...

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  • We Need to Weaken the Mixture. Guy Martin

     

    We Need to Weaken the Mixture

     


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    ISBN: 9780753545461 | 320 pages | 8 Mb
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    • We Need to Weaken the Mixture
    • Guy Martin
    • Page: 320
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    • ISBN: 9780753545461
    • Publisher: Penguin Random House UK

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  • Atlas Obscura, 2nd Edition: An Explorer's Guide to the World's Hidden Wonders. Joshua Foer, Ella Morton, Dylan Thuras

     

    Atlas Obscura, 2nd Edition: An Explorer's Guide to the World's Hidden Wonders

     


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    • Atlas Obscura, 2nd Edition: An Explorer's Guide to the World's Hidden Wonders
    • Joshua Foer, Ella Morton, Dylan Thuras
    • Page: 480
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    • ISBN: 9781523506484
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